introduction
This is one of best part media studies have which is liked by every student as they enjoy doing it.The task i have been assigned now is to make a music video since we've never done it before.This task is to help students how professional video makers work and how student should apply all those codes and convention used by them.
The genre i have chosen is Electro-R&B which is different from what i have chosen for my final product. The entire process will be showcased on this blog, from the storyboard to the production process.
research on genre's
A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. Music can be divided into different genres in many different ways. The artistic nature of music means that these classifications are often subjective and controversial, and some genres may overlap.
Electronic Dance Music: Generally referred as EDM, this form of music is produced by DJs who add dozens of tones to a piece to create unique music. You can hear them in clubs or even live, depending upon your accessibility for the same. In the early twenties, electronic dance music was known in the form of Jamaican dub music, the electronic music of Kraftwerk, the disco music of Giorgio Moroder, the Yellow Magic Orchestra and many more.
Rock Music: Originated as “Rock & Roll” in the United States, Rock music has been rocking the world since the 1950s. It is a form of music that started actually around string instruments, but now uses other modern instruments too making it a little difficult to give it an accurate definition. Its loud and strong beats make it popular among the youths. Some of the rock stars who have popularized the culture include Little Richard, Bill Haley and Chuck Berry while rock bands like Pink Floyd, The Doors, Metallica, Nirvana and Megadeth are the modern bands who have taken the culture by storm.
Jazz:Identified with swing and blue notes, Jazz has its roots both in the West African and European culture. It is said that Jazz is “One of America’s original art forms” and boasts a unique combination of creativity, coactions and interactivity. Originating in the late 19th to early 20th century, Jazz has also played an important role in introducing the world to a number of women performers like Ella Fitzgerald, Betty Carter, Abbey Lincoln and Ethel Waters.
Rhythm and Blues: Vocalists like Rihanna, Mariah Carey, Beyoncé, Usher and the legendary Michael Jackson have all made it huge in the music industry with their love for this form of music. Originated in the 1940s, this African-American music is a combination of hip hop, funk, dance, pop and soul focusing on themes like relationships, sex and freedom.
Techno: You may have listened to a number of techno music while clubbing, but it is Detroit techno that is considered to be the foundation of this form of music. Unlike the days of its emergence, the use of technology today has greatly enhanced the quality of techno style music and popularizing it among people day by day.
Country Music: Another popular genre of American music which originated in the 1920s, Country music has its roots from American folk and western music. It is formed using simple forms of instruments ranging from electric and steel guitars to drums and mandolin or mouth organ. Some very popular country music singers include Shania Twain, Johnny Cash Taylor Swift and Kenny Rogers.
Electro: A perfect blend of hip hop and electronic music, electro or electro-funk uses drum machine, vocoder and talkbox helping it to distinguish itself from another similar form of music, Disco. Notable artists who have been into this form of music include Arthur Baker, Freeez, Man Parrish and Midnight Star.
Indie Rock: Falling in the genre of alternative rock music, Indie Rock originated in the 1980s and has gradually changed the music industry. After a decade, it also gave birth to a couple of sun-genres in related styles such as math rock, emo, noise pop, post rock and lo-fi.
Pop Music: “Pop” is a term derived from “Popular” and thus Pop Music is known to be a genre of popular music. With its roots in the rock & roll style, this form can include any form of music ranging from urban and dance to rock, country and Latin. Instruments highly used are electric guitars, synthesizer drums as well as bass and one can listen to this form of music by listening to songs by Britney Spears, Madonna, Beyonce Lady Gaga and of course the “King of Pop”, Michael Jackson.
research for selected music genre




planning
SELECTED SONG
ARTIST: Taylor swift and Zayn
ALBUM: Fifty Shades Darker
RELEASED: 2017
GENRE: Electro-R&B
SONG WRITER:Taylor Swift,Sam Dew,Jack
PRODUCER:Jack Antonoff
​
ABOUT THE SONG
The song is from the perspective of the characters in the film , who have a love/hate relationship. The song finds them ultimately yearning for each other, as Swift and Malik sing.Though the song was a surprise collaboration, the American songstress and the former One Direction star already had two connections.The moody, dark and destructive video was directed by frequent The Weeknd collaborator Grant Singer (He shot the clips for The Canadian's "The Hills", "Can't Feel My Face" and "Starboy.") It was shot at the St. Pancras Renaissance Hotel in London.This won for Best Collaboration at the 2017 MTV Video Music Awards. It marked the very first time a former One Direction member had claimed a VMA as a solo artist.
Zayn Malik and Taylor Swift surprise-dropped a promotional music video for their hit single, “I Don’t Wanna Live Forever.” The video was created in anticipation of Fifty Shades Darker, the Fifty Shades of Grey sequel film with visual effects by MPC Film. Inspired by the feature film, the music video is composed of dark, moody hues and sizzling glances from the two superstars.MPC colorist Ricky Gausis and 2D Lead Cynthia Lee were excited to collaborate with Universal Studios, Republic Records and Anonymous Content’s acclaimed director Grant Singer on the project. Singer’s MANIA short film for The Weeknd was another favorite collaboration of MPC.
what swift and zayn said about this song
Raise your hand if you've been listening to Zayn Malik and Taylor Swift's duet on repeat since it dropped last week. (We're raising both hands and our feet over here.) The song, titled "I Don't Wanna Live Forever," was a surprise release, and it will be featured on the soundtrack for the upcoming film, Fifty Shades Darker.
Zayn and Taylor working together is definitely a dream team. The two singers were linked already through their shared love for model Gigi Hadid, and now they've taken their friendship to the next level by squadding up in the studio.
Earlier today, Zayn stopped by Sirius XM's Morning Mash Up show in New York City where he talked all about his partnership with Taylor. It turns out that Zayn personally invited Taylor to be part of the song through a phone call. "I called her up," Zayn explained. "She'd heard the song already; she liked it. I asked her if she wanted to be on it, and she was like, 'Yeah.'"
The rest, as they say, is history. Zayn also shared that he was super impressed with Taylor's fast writing skills and how quickly she was able to pick up the vibe of the song. Who knows? Maybe there will be more collaborations in store for the two of them.
LYRICS AND MEANINGS
Been sitting eyes wide open behind these four walls, hoping you'd call
It's just a cruel existence like there's no point hoping at all
Baby, baby, I feel crazy, up all night, all night and every day
Give me something, oh, but you say nothing
What is happening to me?
I don't wanna live forever, 'cause I know I'll be living in vain
And I don't wanna fit wherever
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I'm sitting eyes wide open and I got one thing stuck in my mind
Wondering if I dodged a bullet or just lost the love of my life, oh
Baby, baby, I feel crazy
Up all night, all night and every day
I gave you something, but you gave me nothing
What is happening to me?
I don't wanna live forever, 'cause I know I'll be living in vain
And I don't wanna fit (fit, babe) wherever (wherever)
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I've been looking sad in all the nicest places
Baby, baby, I feel crazy
I see you around in all these empty faces
Up all night, all night and every day
I've been looking sad in all the nicest places
Give me something, oh, but you say nothing
Now I'm in a cab, I tell 'em where your place is
What is happening to me?
I don't wanna live forever, 'cause I know I'll be living in vain
And I don't wanna fit wherever
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
I just wanna keep calling your name until you come back home
Until you come back home
Verse 1
In the first verse, ZAYN begins narrating the story by singing from the male perspective. He sings, "Been sitting eyes wide open behind these four walls, hoping you'd call." He's afraid to leave his room. He doesn't want to miss a call from his love interest, and he's a little stressed out about it. He continues, "It's just a cruel existence like there's no point hoping at all." He's doubtful anything will come of it, and he'd almost rather give up on the whole idea of her coming back to him.
Pre-Chorus
In the next stanza, ZAYN continues, "Baby, baby, I feel crazy, up all night, all night and every day." She's got him in a state of anxiety as he waits to hear from her--to know if the relationship will continue. He wants her to "[g]ive [him] something, oh, but you say nothing." He wants encouragement or a relationship, but she is not yet forthcoming.
He finishes the pre-chorus by asking, "What is happening to me?" He wants to know why he's feeling what he's feeling. He has nothing else to do as he waits, so his thoughts have become introspective, and he now analyzes himself.
When Taylor Swift later adapts the pre-chorus to her character's story, she sings, "I gave you something, but you gave me nothing," suggesting that she sees things differently. She claims she did give something, but didn't get anything back for that.
Chorus
In the chorus of "I Don't Wanna Live Forever," ZAYN sings, "I don't wanna life forever 'cause I know I'll be living in vain." Life without her will mean nothing to him, even if it was immortal life. She brings meaning into his life, and he can't see himself giving up on that. He doesn't "wanna fit wherever" and be in a relationship with "just anybody." He has a very specific vision of where he belongs. He sings, "I just wanna keep calling your name until you come back home." The fact that he calls himself "home" means that he estimates very highly his own fitness for being her partner in this relationship.
Verse 2
In the second verse of "I Don't Wanna Live Forever," Taylor Swift sings, "I'm sitting eyes wide open, and I got on thing stuck in my mind / Wondering if I dodged a bullet or just lost the love of my life." Presumably her character broke up with the other character, and she's wondering if it was a mistake or not. Notice that she, like ZAYN's character, is "sitting eyes wide open"--they're both in a state of emotional anxiety, unsure of what has just happened or what will happen next.
Bridge
In the bridge, ZAYN repeats lyrics from earlier, and Taylor Swift recounts how her character changes her mind. She sings, "I've been looking sad in all the nicest places." Thus, going to places that might usually cheer her up hasn't helped, and she's still brooding over this guy. She sees him "around in all these empty faces"--she can't stop thinking about him. She finishes the stanza by singing, "Now I'm in a cab. I tell 'em where your place is," and, with that, she's heading back to him to try again. The relationship will have a second life.
PERMISSION LETTER




mind mapping

STORY BOARD

close up to the face
showing expression
of the actor
​
close up to the face
showing expression
of actress
mid shot sitting chair
in depression
actor cheat the actress
while having romance
with someone else
actress see actor while
having romance with
other
close up to the face
showing expressions
of both actor and actress

actress gets in
depression starts
drinking
actor want to
apologize for what he
have done
actress get in her
room and close up shot
of his expressions
both of cheats
each other decided
to kill each other
shot of actor showing
he is dead
shot of actress showing
she is dead
city 42 trip
This was my first experience shooting a vlog- and going to the news channel.This trip was held by our school for the media students who just completed there preliminary task of music video and now they visited this place to learn more skills to work the final music video task
mood baord





props
CAR

COFFEE CUP
DRINKS

LIGHTINGS

GLASS

MAKE UP KIT
CAST

LEAD ACTRESS
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LEAD ACTOR

SUPPORTING ROLE

SUPPORTING ROLE
BUDGET
TRANSPORT
RS:2000
COSTUME
AND
MAKE UP
THIS WAS BROUGHT BY ACTRESS HERSELF
FOOD N DRINK
RS:500
glasses
60
TOTAL BUDGET
RS:2560
TECHNICAL EQUIPMENT

TRIPOD
STAND

MONO POD
STAND

CANON
80 D
Production
behind the scenes
experience
This was one of the best experience i have in my life as in i met different people while shooting this video.This was a good experience for me as i visited different location where i wanted to shoot and learn some premier software skills which was really fun for me.It was little harder for me to shoot this video and to cross from difficult situations as i was alone without a team however with hard work and willing i was able to do what i wanted to.M Actor and Actress was also talented due to which i got help in acting skills.
post-production
software

editing
screenshots




PRELIMINARY task
video
feedback




analysis
In this music video, basically there is a couple. Both men and women cheat each other. This is a story in which they will first cheat each other and in the end they will put all the mistakes on each other and finally they will realize that we both were wrong, we should not have done this and will kill each other. It includes a little flashback when they both were together and life was so well but suddenly their love dies. The main concept of this song is based on cheat. Girl cheats in a restaurant and a boy cheats in a club. The lyrics are not much with video but matches at the last of the video the most. In this video there are mostly medium shots and close-up shots. The starting video begins with the close up shot showing both artists it was done to show the audience their emotions and feelings through face expressions. After that use of mid shot comes when a boy sees his girlfriend cheating on him and then a close up of the girl with another person when they hit hands together. In the party scene there are also the mid shots but at the last there is use of close up shots. Here are no clear inter textual references within this music video. In editing I used a lot of effects available in adobe premiere pro. This includes lumetri colors in order to fix my colors as this was my very first shooting experience and I managed the lighting well. If we talk about the mise en scene I was not having professional lighting or shooting set. I put a lot of effort while editing my drafts. The clothing used in the video was according to the situation as we can see in the video. The dressing of my actor and actress in a restaurant and club was different and accordingly.